I just need to put something out there. Digital marketing, social media, email campaigns - and everything in between...continue to evolve daily. DAILY. DAILY.
Thank you for reading the word "daily" three times.
I have something to get off my chest to those folks that call themselves 'experts'. Yes. I'm talking about the people that are "self proclaimed" experts in digital anything. I don't think you can really claim to be an expert when things change daily.
That said, I do think it is okay to accept that as a compliment. For example, if a peer or another digital marketeer said "Josh, you rock out digital marketing. You're the only one I know with this type of expertise and skill set. You're a valuable asset to our organization and the marketing community."
To that I would say, thank you. BUT I think it's something totally different to claim to be an expert at something that changes daily, and you KNOW it changes.
Another example. Let's say you're a barista at Starbucks. Can you be an expert barista? Absolutely. Brewing the perfect cup of coffee is a craft. You have to learn how, and for the most part, things don't change. You've got beans, water and a machine of your choice. You can choose to use that same machine the rest of your life and still make and sell coffee and have it be delicious (just make sure you clean the filters on occasion).
I hope there are others that agree with me. If not, they are probably experts in digital marketing.
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