I'll get straight to the point on this one. If you're complaining about a brand, experience or something similar in social media, I find it difficult to consider your feedback as genuine when I see your compliant and proceed to review your ultra-negative tweet feed.
As a helpful hint, don't abuse your social media channels, especially twitter. Granted, once you post it, it immediately becomes old news. However, for those of us who find a single tweet interesting, if we comb through your other tweets and find that you will rant about anything and everything, without a genuine contribution to the digital community, you lose credability very quickly.
Use your brain when you post. Also, if you can't fit it into 140 characters, link your followers to a blog. Tweeting 5 tweets back to back, telling your story on twitter is rather annoying and defeats the purpose of twitter. It's called microblogging for a reason!
Uh oh, I just blogged a negative blog about negative tweeting. #doublestandard
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