I feel that I only blog when I have something to rant about, so let me start off by saying, I apologize for that - kinda.
Now, let's get down to 1s and 0s.
There are hundreds, if not thousands of digital ad agencies in the US. All of which are claiming to be geniuses at what they do, which is helping companies place and optimize digital ad and SEO content campaigns. I think that's great, really I do. I'm sure out of all those agencies, there are actually a fraction of them that know what they're doing, too. If I was a small business and didn't have manpower resources but had the budget, I would totally be on board with one to consult me on a regular basis. What these folks need to realize though, is that there are limitations.
Yes, I understand that having someone optimize my campaign will "more than make up for itself" or "pay for itself" in any agency fees I pay to you. But what YOU need to realize is, I still have to pay you. One way or another, I'm going to spend this money...and I don't have extra money to spend, which means, I am going to have to pull back on the amount of the buy to compensate for your fees. This is a gamble though, as I'm assuming what you say is true. I mean, you could optimize the campaign and then tell me "well, when we got in there, the keywords you really want are more expensive, so...you're still going to get the same number of conversions or less."
Yes, could I be overreacting. But there is something you need to realize, Judge Judy.
When you ask for my time to sit down and explain how I got to the place I'm at, I don't need you to sit smugly across the desk from me. While you may not agree with them, I have 20 reasons why I can't do what you're suggesting I do. Your smugness is quickly floating to the top of the list as the number one reason why I won't do what you're suggesting. Just because you're being all Judge Judy.
Perhaps when you want someone's business, you come in with a plan on what you would do. Pitch to me. Don't just tell me everything I'm doing wrong. Clearly, I know there is opportunity or I wouldn't be talking to you in the first place.
