Obviously I've been busy at work the last few months...especially since the last blog I wrote was in mid-October!
Trying to think through all the projects I've been working on and something that's relevant enough to share here. Yes, I realize it's Christmas Eve and I'm blogging. I'm also enjoying a delicious ice cold beverage. I would tell you what it is, but I'd rather you guess :)
I'd like to talk about retargeting. We currently don't tackle this with our online ad campaigns (non-marketing related concerns). I think it could be of great value in future campaigns. But I also don't want to create a retargeting campaign that's highly annoying.
Would you like to hear an example of a highly annoying retargeting ad campaign? I'll share...there's a particular site I have shopped for mens underwear. May not seem like a huge deal, but the last thing I want to see when I'm visiting other sites are half naked models in banner ads trying to get me to come back to their site and buy underwear. I don't know if they spend TONS of cash on these ads, but they seem to be everywhere until I delete cookies.
Which brings me to my point or question. Does anyone know if you're able to moderate retargeting ads? I'm very interested in giving them a try, but def want to reduce the annoyance factor. Mainly: there must be a way that the ads know exactly who I am, and know if I'm not clicking, and therefore would stop displaying the ad, right? If not, then I may not be quite ready to take the dive and try retargeting just yet.
Would anyone share their strategy with retargeting ads?
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